Resume
Mariah "Marly" Moultrie
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Overview
10+years of blending brand strategy with hands-on digital execution. From performance driven growth to immersive activations, I craft experiences that get brands noticed and most importantly, remembered.
Mariah "Marly" Moultrie
Full-Stack Marketer
Previous Employment
Experience
Petersen Museum
Digital Marketing Manager
Sep 2023 - Aug 2026
At the Petersen Automotive Museum, I directed comprehensive marketing strategy for an 85+ event portfolio, launched flagship global exhibitions, and forged high-profile brand partnerships with leaders like Hulu, NBC Universal, and Waymo. I led a multi-disciplinary team of marketers and creators while overhauling end-to-end e-commerce and retail operations, scaling cross-departmental email automations, and modernizing the museum's digital ecosystem.
Impact Snapshot
Scaled online revenue by 66%, growing from $2.7M to $4.5M in year one. • Broke all-time records for ticket sales and foot traffic by executing go-to-market strategies for major exhibitions, including Fast & Furious.• Drove a 12–20% year-over-year increase in overall traffic. • Consistently delivered a 2.5x+ ROI across all paid media campaigns. • Expanded email marketing reach by 10% YoY to drive repeat engagement and customer retention.
Job Responsibilities
Team Manager • Partnership Success • Budgeting & Reporting • High Level Analytics • Paid Marketing (Print & Digital) • Website Content Management / Design • Email Marketing • Shopify / Ecommerce • Automations & Flows • Cross-Departmental Communications
Fifteen52
Marketing Manager
Feb 2020 - Jul 2023
FUELHAUS
Co-Founder
Mar 2018 - Jan 2020
Donut Media
Motion VFX Designer (Contract)
Aug 2017 - Jan 2018
Zamplebox
Creative Coordinator
Sep 2015 - May 2017
Previous Employment
Experience
Petersen Museum
Digital Marketing Manager
Sep 2023 - Aug 2026
At the Petersen Automotive Museum, I lead the marketing of 85+ events, launching dozens of amazing exhibitions, and partnering with top brands such as Hulu™, NBC Universal™, and Waymo™. Alongside directing campaigns with a talented team of creators and marketers, I regularly stepped into key leadership gaps to keep operations running before relocating to San Jose, CA.
Impact Snapshot
Scaled online revenue by 66%, growing from $2.7M to $4.5M in year one. • Broke all-time records for ticket sales and foot traffic by executing go-to-market strategies for major exhibitions, including Fast & Furious.• Drove a 12–20% year-over-year increase in overall traffic. • Consistently delivered a 2.5x+ ROI across all paid media campaigns. • Expanded email marketing reach by 10% YoY to drive repeat engagement and customer retention.
Job Responsibilities
Team Manager • Partnership Success • Budgeting & Reporting • High Level Analytics • Paid Marketing (Print & Digital) • Website Content Management / Design • Email Marketing • Shopify / Ecommerce • Automations & Flows • Cross-Departmental Communications
Fifteen52
Marketing Manager
Feb 2020 - Jul 2023
FUELHAUS
Co-Founder
Mar 2018 - Jan 2020
Donut Media
VFX Designer (Contract)
Aug 2017 - Jan 2018
Zamplebox
Creative Coordinator
Sep 2015 - May 2017
Previous Employment
Experience
Petersen Museum
Digital Marketing Manager
Sep 2023 - Aug 2026
At the Petersen Automotive Museum, I directed comprehensive marketing strategy for an 85+ event portfolio, launched flagship global exhibitions, and forged high-profile brand partnerships with leaders like Hulu, NBC Universal, and Waymo. I led a multi-disciplinary team of marketers and creators while overhauling end-to-end e-commerce and retail operations, scaling cross-departmental email automations, and modernizing the museum's digital ecosystem.
Impact Snapshot
Scaled online revenue by 66%, growing from $2.7M to $4.5M in year one. • Broke all-time records for ticket sales and foot traffic by executing go-to-market strategies for major exhibitions, including Fast & Furious.• Drove a 12–20% year-over-year increase in overall traffic. • Consistently delivered a 2.5x+ ROI across all paid media campaigns. • Expanded email marketing reach by 10% YoY to drive repeat engagement and customer retention.
Job Responsibilities
Team Manager • Partnership Success • Budgeting & Reporting • High Level Analytics • Paid Marketing (Print & Digital) • Website Content Management / Design • Email Marketing • Shopify / Ecommerce • Automations & Flows • Cross-Departmental Communications
Fifteen52
Marketing Manager
Feb 2020 - Jul 2023
FUELHAUS
Co-Founder
Mar 2018 - Jan 2020
Donut Media
VFX Designer (Contract)
Aug 2017 - Jan 2018
Zamplebox
Creative Coordinator
Sep 2015 - May 2017
I've spent a long time in the marketing sandbox, turning bold ideas into measurable brand moves. Explore some of my tool box / skillsets I've learned over a decade.
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Cross-functional leadership focused on identifying business gaps and steering teams where impact is needed most.
Fluid Leadership
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Data-informed decision-making driven by GA4 and real-time dashboard analytics. Focused on fine-tuning full-funnel campaign performance and building scalable customer lifecycle loops
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Steering core messaging, positioning, and integrated campaign strategy. I leverage performance data and market insights to establish clear brand guardrails, enabling creative teams to build high-converting assets aligned with business goals.
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Digitally fluent in modern design, e-commerce, and analytics tools. Proficient across web platforms (Framer, Shopify), creative suites (Adobe CC, Figma, 3D web assets), analytics (GA4), and lifecycle marketing automation.
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Cross-functional leadership focused on identifying business gaps and steering teams where impact is needed most.
Fluid Leadership
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Project showcase
My Favorite Projects
I consider these projects the crown jewels of my Marketing career (so far).
