Fast & Furious®
Industry ®
Entertainment / History
Scope of work
Go-To-Market Campaign
Timeline
Nov. 2025 - Apr. 2026
Campaign Brief
Bringing 25 Years of Fast & Furious Icons to Life with NBCUniversal
Led end-to-end marketing direction and studio approvals alongside NBCUniversal for the landmark Fast & Furious 25th Anniversary exhibition. Ideated, planned, and executed a cultural PR activation by staging hero movie cars at Neptune’s Net to build grassroots buzz across Southern California. Spearheaded campaign execution across digital, PR, and experiential channels, resulting in the largest and highest-attended exhibition opening in the museum’s history.
Production & Execution
Elevating Brand Reach & Experiential ROI
Beyond record-breaking opening night attendance, the campaign successfully bridged studio blockbusters with cultural heritage, generating millions of organic impressions across social and earned media channels. The strategic alignment with NBCUniversal expanded the museum’s audience demographic, driving peak ticket sales and cementing the installation as one of the most commercially successful exhibitions in the museum's history. Budget: $250k+ My Marketing Ecosystem: Email (200k+), Paid Print (Billboards, LA Times, ect), Paid Media (Google, Partner Networks, META), Internal Museum Advertising, Social Media (Influencers, Partners, Official), Website & Content (Youtube, Website, Articles, Car Spotlights), Event Activations (Neptunes Net, ect.), Theaterical Movie Pre-Screening Commercial (During Re-Release of F&F), PR & News (Handled by Agency). AVG CPM: $2.00 ROI: 2.5x - 4x
0m+
0m+
Direct Impressions
10%
10%
Growth on Opening Weekend
My Insights
Studio Governance & Campaign Operations
Executing a studio-backed exhibition demanded tight operational discipline and proactive partner alignment. I managed the 6-figure media spend and project roadmaps while empowering my team to execute against strict timelines. Serving as a point of contact for NBCUniversal, I navigated multi-team studio approvals, facilitated cross-organization updates, and pitched joint promotional opportunities that maximized IP leverage and audience reach. This project stands as the crown jewel campaign of my career. While managing a launch of this scale demanded rigorous problem-solving, bringing an IP that means so much to millions of global fans to life was an extraordinarily rewarding experience.