FIFTEEN52. ICONIC WHEELS. INDUSTRY DEFINING BRAND.

Fifteen52 stands as a distinguished wheel manufacturer nestled in Southern California. Renowned predominantly for its enduring decade-spanning partnership with Ken Block x Hoonigan, Fifteen52 persistently maintains its pioneering stance within the industry. It is widely acknowledged for its iconic design prowess and resolute branding that consistently resonate with their audience.

Marketing Manager

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Feb 2020 - Jul 2023

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Carson, CA

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WHAT I DID

During my tenure at Fifteen52 in the role of Marketing Manager, I assumed a comprehensive range of marketing responsibilities. My primary focus revolved around driving Direct-to-Consumer (DTC) Sales, leading to a substantial escalation in e-commerce revenue from under $700k to an impressive $1.45 million within a span of two years (during the Covid-19 pandemic). Projections for the upcoming 2023 year indicate a further growth trajectory of 15-20%.

Marketing Strategy

Planned and coordinated Marketing strategies on Monthly basis

Influencer Program

Created and onboarded our 2021 - 2023 Influencer program

E-Commerce Management

Created our 2023 website, introduced AR shopping + added products, SEO, ect.

Social Media

Daily posted on Instagram, Facebook, and more. Strategized content for 2020 - early 2023

Data Analytics

Researched and presented digital analytics to stakeholders weekly

Team Coordination

Scheduled and managed multiple internal and external members

Graphic / Video Design

Created hundreds of graphics and videos for social, email, website, so much more

Paid Ads

Created and managed paid ads from Google, Meta & More

and so much more…

MY PROUDEST MOMENTS

  • PROJECT96

    Fifteen52 x HPD recreates a JTCC champion in a 1996 Honda Accord Wagon

  • INTRODUCING: AR WHEEL SHOPPING

    Took the wheel shopping experience to a whole new level with AR technology

  • TAOS BASECAMP LAUNCH

    Coordinated and Executed the photoshoot for the VW TAOS Basecamp in Joshua Tree

  • FORD BRONCO OVERLAND BUILD

    Not only were we on the announcement Bronco, we helped with their Overland Bronco too.

GRAPHIC DESIGN

MY IMPACT ON THE BOTTOM LINE

  • Through my direct impact to the e-commerce website, I grew our overall revenue from >$700k to $1.45 Million in 2 years. Focused heavily on our Organic channel for evergreen revenue.

  • Specifically through Google Ads, our most successful campaigns returned 400% - 700% within the 2021-2022 years. Our highly specialized ads would bring in 30% of our traffic on a monthly basis.

  • Multiple Email Automations and flows that would bring in well over 6 figures yearly.