Working alongside our internal sales team and VW Accessories corporate, I designed and executed a dual-funnel strategy to bridge national OEM press coverage with actual sales across Volkswagen’s 600+ US dealerships, prioritizing high-density West Coast hubs. On the B2B side, we authored and assisted with dedicated marketing toolkits, point-of-sale displays, and accessory ordering guides directly to dealerships, building crucial rapport that ensured official Basecamp package orders remained routed through VW’s OEM supply chain while establishing Fifteen52 as their preferred partner for non-OEM custom builds. Simultaneously, we launched targeted digital campaigns dominating search and social across the VW SUV and crossover categories, pairing paid performance media with strategic micro-influencer partnerships in the VW off-road space. This consumer-facing push created strong demand that drove qualified buyers directly into local dealerships specifically asking for Fifteen52 wheels or purchasing custom fitments directly from us online.